ELAY METAL

BRANDING & PHOTOGRAPHY

OBJECTIVE

Combining industrial and artistic designs with advanced metal craftsmanship and quality materials, this workshop caters to luxury needs. It requires an identity that communicates its dedication to metal craftsmanship and evokes a perception of luxury, making its customers feel the utmost quality.

SOLUTION

The solution actually existed inside the workshop. Quality, craftsmanship, and precision were all housed in this workshop. Even the sparks were in order in this workshop, so we found our perfect idea. We created a dimension by utilizing the metal profile, which is the raw material they work with, within the logo.

LOGOMARK

In order for our logo to reflect the essence of the business, we tried to get to know the metal by delving into the essence of the work. During our research, exploring various forms and angles, we realized how strongly the metal profiles, standing at 45 degrees, emphasized the sense of precision and meticulousness in the work done.

PATTERN

While designing a pattern inspired by the sparks generated from the fundamental processes of cutting and welding.

PROJECT TEAM

Görkem      Yazar

Berkan       Yenil

Ötünç        Öner