In our design, we prepared for Project818 2023, we tried to reflect the underground theme and aggressive dance style that our customer wanted by using a retro-futuristic graphic language. We designed the logos and graphics, aiming to capture both a strong and edgy look, as well as an impression that is as flexible as dance.
In the identity we designed for Project818 2022, we were in search of a form and style that could reflect dance. At this point, the dynamic nature of calligraphy became a guiding light for us, and we noticed that the energy of dance and calligraphy matched perfectly. Although both had natural structures, they also had rhythm.
